the trailhead behind the gym

I train people to be strong enough for the life they actually want.

Jennifer Lopez — owner and coach, Wild and Rooted Training, The Dalles, Oregon. Five years in business.

I got into training because I realized that being physically strong gives me something much bigger than just a change in how my body looks — it gives me freedom. I want to be capable of hiking farther, exploring places that challenge me, getting outside, and living my life without feeling limited by my body.

The moment I knew I wanted to do this for other people was when I realized how much I enjoy learning about the body and putting that knowledge into practice. I have felt firsthand how different life is when you become stronger, more confident, and more connected to what your body can actually do.

That is why the trail runs through everything here. I feel most alive outdoors — hiking, exploring, camping, challenging myself physically — and that is where I learned what strength is for. It is not decoration. It is the thing that lets you keep going when the climb keeps going. My faith keeps me grounded in the same direction: your worth is not set by your appearance or your accomplishments, so I coach to encourage you and meet you where you are, not to break you down first. And the builder in me means you never get a generic template — I construct your program around your goals, your body and the week you actually live.

“My faith is also a big part of who I am. It keeps me grounded and reminds me that our worth isn't defined by our appearance, accomplishments, or circumstances. I want the way I coach people to reflect that—to encourage them, meet them where they are, and help them grow stronger without losing sight of the person behind the goals.”
Jennifer Lopez

what I refuse to do

No shame. No extreme restriction. No punishment workouts.

I won't make you feel like your body is something that needs to be fixed, and I won't measure your success by the scale alone. Training should be individualized, purposeful and sustainable.

where to find me

Coaching out of The Dalles, Oregon

Call or text (541) 340-9214, or email lopezjenn2016@yahoo.in.